Released on: March 19, 2008, 4:33 am

Press Release Author: Bone Fish Ltd, Suzanne Langley

Industry: Software

Press Release Summary: Bone Fish Ltd, (www.bone-fish.com) the world's first ever
FREE provider of white label dating solutions with a membership base that spans the
globe of over 3 million, has partnered with SpectrumX (www.TestsOntheNet.com) to
expand its ever-increasing portfolio of affiliate products.

Press Release Body: Bone Fish Ltd, (www.bone-fish.com) the world's first ever FREE
provider of white label dating solutions with a membership base that spans the globe
of over 3 million, has partnered with SpectrumX (www.TestsOntheNet.com) to expand
its ever-increasing portfolio of affiliate products.

In the coming months, Bone Fish Ltd will not only offer its affiliates immediate
access to a niche database of members, a comprehensive site builder, technical
assistance, customer services and accounts management, but it will also offer the
option of incorporating a fully-branded personality profiler into its affiliate
dating and social networking sites - and at no extra cost.

The Personality Profiler, which is based on the works of Carl Gustav Jung - the
distinguished Swiss psychiatrist and originator of Jungian Psychology - is a highly
acclaimed and accurate scientific model for analysing personality and behaviour. It
helps individuals to establish and build upon relationships with others, and as a
result, over time has become extensively popular for use in business, education,
recruitment and governmental institutions. With the integration of this value-added
service into Bone Fish's more than 15,000 affiliate sites, the fully-customisable
white label programme is set to offer networking individuals more accurate and more
precise member profiling and auto-matching. As such, Bone Fish Ltd feels that a
pioneering feature of this kind will allow affiliates to experience a boost in
traffic, membership sales and member retention - and following this, an increase in
commissions.

To develop this psychometric and psychological profiler, SpectrumX has worked
alongside the world-renowned Psychological Research Foundation to incorporate a
number of scientific factors - and the result is a product that is more extensive
and more consistent than most other profiling tests on the World Wide Web today.
What's more, unlike competitor 'character profilers', this is one of the few
behavioural assessments that provides the test-taker with an unadulterated report of
their own personality type, whilst at the same time providing a meticulous overview
of the traits and character types that are most likely to result in successful
"member compatibility" matches.

Admittedly, Bone Fish Ltd is not the first collective of online dating sites to
offer its members a personality profile tester such as this - however, it will be
the one of the first to offer a feature that provides invariably accurate results
that prove to be productive and very precise for each and every search.

Bone Fish Ltd is proud to hold the exclusivity for the Personality Profiler in the
white label dating sector, and expects that this feature will give the company an
even more solid and competitive edge in terms of service and product portfolio for
both members and affiliates.

Bone Fish Ltd continually strives to offer its partners a service and programme that
is unparalleled in the marketplace, and by implementing this psychological character
test based on Jungian Psychology, it hopes to take member profiling within the
online dating and social networking sector to another level.


For more information regarding the Bone Fish service or for guidance on how to
become an affiliate, visit www.bone-fish.com.


About Bone Fish Ltd

With its head offices based in Gibraltar, Bone Fish Ltd is the world's leading
provider of online white label dating solutions. Since 1999 the company has been
consistently developing a high specification application in conjunction with the
ever-changing technological world, and today, boasts over 15,000 affiliate sites and
approximately 3.1 million members.
Through the use of an online administration centre, the Bone Fish service allows
affiliates to create a comprehensive, fully customisable and manageable dating or
social networking site in minutes, which is already pre-populated with millions of
members to enable it to be entirely operational at the click of a button. It also
allows affiliates to integrate an online dating site into an active site, whilst
adhering to existing brand specifications and identity.
Bone Fish Ltd has gained itself a solid positioning in the marketplace and a
reputation that precedes its ethics of honesty, openness and personalised
professionalism. For more information please contact the Bone Fish Press Department.



About SpectrumX

SpectrumX and Testsonthenet.com are subsidiaries of the Psychological Research
Foundation LLC which has been providing personality and behavioural testing services
to organisations for over 35 years. SpectrumX are widely known for their association
with large organisations with regard to the measurement of personality traits for
job performance.
In 2000 the team created and published the world\'s largest databank of statements
relating to observable behaviours and different competencies, and in 2004 expanded
to extend its platform for psychometric testing, psychological profiling and
behavioural tests. Since this time they have worked alongside some of the largest
and most prestigious private and public institutions in the world.





Web Site: http://www.bone-fish.com

Contact Details: For further information:
Bone Fish Ltd,
Press Department
3rd Floor International House
Bell Lane
Gibraltar

Tel: 00350 (200) 40513 / Fax: 00350 (200) 40513
Email: pr@bone-fish.com
www.bone-fish.com